About the Project
Project Brief: “Using the principles of good typography, design an 11×17” vertical type specimen poster in black and white. Type specimen posters are used as promotional pieces for typefaces to make fonts appeal to designers and design studios. They highlight the story of the typeface represented, its different styles and weights, and they display its aesthetic characteristics in a visually appealing way.”
Details
Because Seravek is a typeface designed for information, editorial, and identity design, I wanted the poster to resemble a page of a magazine. I’ve used a 3-column grid to set the layout, and elements like the lines, running head, and folio to make it look more magazine-like.
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